Do you want your creative products to reach more buyers? Is there a place that can help you realize your vision and achieve your goals?
Well, that magical place is Etsy, established in 2005 with the vision of keeping commerce human. Today, Etsy has over 82 million active buyers, who trust Etsy as a go-to marketplace for various product categories. Etsy sellers master the creation of everything from daily essentials to special seasonals, making Etsy a prominent attraction for art lovers.
Why should you list Shopify items on Etsy?
The reach and popularity of Etsy with the flexibility of your Shopify-powered store can help your business outshine all your contemporaries within no time. So here are the most important reasons why you should list your Shopify items on Etsy:
The most important one, obviously. While your standalone store can get traffic from different channels, it will not be easy. Building your traffic takes time (lots of it). The smart way is to stop waiting for buyers to come to your product and take your products where buyers already are. This means to list your products on a marketplace that already has built-in traffic and can showcase your products to these visitors. Etsy has a massive audience, with over 80 million active buyers.
In addition to the audience that visits Etsy, your products will also be featured all over the internet through large-scale advertising. Some platforms where Etsy actively advertises without imposing any upfront costs on the sellers are Google, Facebook, Instagram, Pinterest, and Bing. Apart from these high-traffic websites, products listed on Etsy are also featured on Etsy’s Publishing Partners and Google Display Network.
Another reason why you should list your products on Etsy is that it is an effortless process. Just a few clicks, and your shop is ready to go live. However, the struggle is the massive amount of work required to create new listings on Etsy from scratch. But what if you come across an intelligent, time-efficient way to do it, and all your products can be easily listed on Etsy from your Shopify store. You’ll learn more about it later in the blog. However, starting an Etsy shop is a simple five-step process that takes not more than a few minutes. Follow this simple guide to start your journey on Etsy.
Etsy has given creators, vintage collectors, and artists from across the world a platform to engage with each other. The Etsy Community is an interactive place where you can learn new trends, discuss your creative process, and let others know your business’s motto. Through the Etsy Community, you have access to inspirations, advice, and new opportunities direct from a community of sellers like you.
Signing in to the Etsy community is easy. All Etsy members can view Forums and Teams, but you must have an open Etsy shop to post in the Forums or join and create teams.
Buyers trust Etsy
When starting a new online business, any entrepreneur’s primary concern is to build trust in the shoppers. Before purchasing an item online, buyers generally trust any online business based on their shopping experience. This may include how easy and safe was the payment process, how quickly and easily they found what they were searching for, and what other shoppers have to say about that brand or store.
For a particular Etsy shop, all of this is taken care of by the marketplace itself so that each seller can focus more on their product and creativity. The Etsy marketplace has gained immense trust in buyers over the years.
From opening your shop on Etsy to making your first sale and beyond, Etsy is super easy to use and is beginner-friendly. This means you do not need to have a technical background to become a pro seller.
Apart from this, if you have an existing Shopify store, you have the edge over others. You can enjoy the option to manage Etsy listings and orders from your current store’s dashboard. Sounds exciting, right? Considering the time and effort that you will be saving this way, it sure is exciting.
Now that you are clear as to why you should be selling on Etsy let’s dive straight into the easiest and the most effective way to do it.
How to list Shopify products on Etsy?
Before learning about the ways to create product listings, let’s first understand what listings are:
In e-commerce, the term listing is used to describe a product page. Each product listing includes the details of your products that are shown on a specific product page. These details may include the title, description, photos, videos, and price of the product. Your processing time, shipping details, and other crucial information are often seen as a part of your product listing and are visible to the buyers on the product pages.
Shopify sellers who are willing to expand their reach through the Etsy marketplace have two ways to do it. Let’s discuss the first, the obvious one.
Step 1: Sign up on Etsy.
Step 2: Choose Shop Preferences.
Step 3: Stock up your shop. You will have to create new listings all over again on Etsy.
Step 4: Choose how you want to get paid.
Step 5: Setup billing.
And that’s it! You can start selling on Etsy now. Once your shop is live, you will be able to manage your shop through the Dashboard by going into your Shop Manager on Etsy.
- Creating new product listings for your Etsy shop can be a humongous task. It can take upto days for even a small scale business with a good number of products.
- You will have two separate dashboards for both the selling channels, making store management an exhausting job.
- Optimizing each product listing for Etsy search will be a tough job. Without proper details, your product will not be easily fetchable on Etsy.
- The increased amount of work will eat up your time for creativity and the creation process.
An efficient way to list your items on Etsy
The previous one is time taking and practically impossible to do in a limited time. But there is a more efficient way to do it.
You can list items on Etsy directly from your Shopify store. Not just that, you will also be able to manage both the stores from a single dashboard by integrating Etsy and Shopify.
How will stores integrate?
The Etsy Marketplace Integration plays a key role in your expansion process. It works as a connecting channel that allows information from both the stores to be in sync. When the details of your listings, inventory, orders, etc synchronized, you will be able to manage your business with much more efficiency and your productivity will increase manifolds.
The app allows Shopify sellers to list thousands of products at once. To achieve the same, you will be required to install the Etsy Marketplace Integration from the Shopify App store and integrate your Etsy shop with the Shopify store through the app with just a couple of clicks. Once the integration process is complete, you will send products to Etsy from your Shopify store.
After installing the Etsy Integration App from the Shopify App store, you will be good to go in three simple steps.
Step 1: Connect with Etsy
Here, you will connect your store with your Etsy shop. Once you click on the ‘Connect with Etsy’ button, you will be redirected to your Etsy shop to grant access to the App.
When you click on the ‘Allow Access’ button, you will proceed to the next step.
Step 2: Product Import:
Now select the products you want to sell on Etsy. You are allowed to select all the products, just the published products, or filter the products based on your preferences.
Once the products are imported into the app, you will be moved to the last step!
Step 3: Profiling:
At this step, assign the Etsy category in which your products fall. In case your products belong to different categories, then skip this step and continue.
If a single category is suitable for all your products, then proceed by assigning other details about your product under Attribute mapping. Set up Shipping Templates for this profile and click on ‘Next’ to proceed further.
Profiles help you to group your products together based on a set of rules or conditions assigned to them. The conditions or rules attributed to a profile are assigned to all the products of that profile. Products are uploaded on Etsy with these assigned conditions or rules.”
Once the configuration steps are completed, you will be redirected to the App’s dashboard.
Through the app’s feature-packed dashboard, you will be able to add new products or edit the existing ones in the app. You can also create new profiles, edit templates and fulfil Etsy orders from your existing Shopify store.
How to publish products on Etsy from Shopify?
So far, you have successfully imported your Shopify products into the App. Now the product listings are ready to be sent on the Etsy marketplace. The best part? You will be able to bulk-upload products from the App, saving up a lot of your valuable time.
Let’s see how this will be done:
When everything is set, simply go to the Product section on the app dashboard, select either all the products or just the desired ones, and choose ‘Publish on Etsy’ under the bulk-action section. Tada! This way hundreds and thousands of items can be listed on Etsy through your Shopify store.
Now all you need to do is sit back and enjoy the expanded reach and overflow of orders.
Linking Etsy products with Shopify
In case you have already listed some products on Etsy, you can select the ‘sync with Etsy’ option in the app. By doing this, any products that are listed on Etsy and Shopify both will be linked and duplicate listings will not be created.
Through linking, you will easily avoid duplication of products on your Etsy Shop.
Difference between listing and linking products
Remember, listing and linking are not the same. Product listing through the App refers to uploading your Shopify products on Etsy via the Application. On the other hand, linking of products will allow you to sync your existing Etsy listings(if any) with the Appeliminating any chances of creating duplicate product listings. With this feature, you will not have to delete any existing product listings from your Etsy shop, rather link those products with the App, and you are good to go!
Benefits of Linking products
- Sync products on Etsy and Shopify for easy management.
- Check inventory and fulfill orders received on Etsy from your very own Shopify store.
- Avoid duplication of product listings on Etsy.
Ecommerce has given handmade and other creative businesses of all scales a sturdy platform to explore, evolve and reach millions of art lovers across the globe. Presently, Etsy and Shopify are two of the fastest-growing platforms in the e-commerce industry. While Shopify allows you to create a customizable store with advanced tools and features, Etsy gives you a vast audience of potential buyers. Both Etsy and Shopify can be your best friends if you really want to take your business to the next level. But expanding a business can be a tiring job without the proper assistance. Creating new listings can take forever, while the exhausting management of two separate stores can result in significant losses over time.
Luckily, if you want to expand from Shopify to Etsy, Here is a perfectly crafted solution for you. The Etsy Marketplace Integration provides seamless and easy integration of stores. Through the App, you will not only be able to list hundreds of products on Etsy at once but will also enjoy effortless management of products, inventory, and orders through a single dashboard. Growing bigger has never been easier!
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