Deciding to jump into the vast ocean of eCommerce on eBay is a brave choice. No matter how long you’ve been a seller, or if you’re starting as a new seller listing your products for the first time, eBay makes sure the ride is more or less the same for everyone And that brings us to certain things that you need to keep in mind. Call them points, tips, and tricks for eBay sellers or whatever you feel like. The thing is, it’s important that you know to get the best out of your eBay listings. Let’s see what you need to know about selling on eBay and kick start your seller journey in the most happening way possible.
Here’s a list of pointers you need to keep in mind when success is what you aim for on eBay!
#1. Learn how eBay works
Before you go ahead and create a seller personal or a business account on eBay, you need to make sure that you know what you’re getting yourself into. Wandering into unchartered territory can be adventurous, but tables can turn anytime, and things can go south pretty soon. You need to learn and assess the policies and how things work on eBay.
#2. Read a step by step guide before committing to eBay
Once you’ve made up your mind that eBay is the marketplace for you, start going through various guides and learn a bit more. You need to know how the selling process on eBay works.
It will teach you everything there is to know about selling on eBaywhich includes creating a listing, promoting products, setting up your payments, and more.
#3. Make a calendar (Schedule Listings)
The first thing you need to do is create a calendar and stick to it. What is this calendar going to be all about? It can include your listing schedule. Also, do not forget to cover the events and major holidays with specific toys, items, and products you need to target for sales and offers when they arrive.
#4. Educate yourself if you don’t know the product details
As your customers can not see your products in person, you are in charge of providing detailed information regarding your product. It brings us to the product details. Suppose you’re selling an electronic product but have no idea what to write in the description section for the same. Find the manufacturer site and read. You already have the product, so if it comes with a user manual, open it and read it. You should know your product before you create a listing to provide the best possible description for it.
#5. List products
Create a listing by providing proper Titles, Descriptions, Images, and Item Specifics when creating your listing. You’ll also need to keep an eye on your competitors and how they set prices for their products.
However, you might want to include more than one specific listing when starting on eBay. Having more than one listing can help you with upselling and cross-selling, which will help your sales and, in the long run, also bring you customer loyalty.
#6. Write Title
Do not use ALL CAPS when listing your products. Lowercase letters are easier to read, and so it’ll be easy for your shoppers too. Try including the most catchy product details for the title that’ll make your product stand out. However, it would be best if you kept in mind that unnecessary information should be avoided at all costs.
#7. Use item specifics
You already know, eBay works on a search algorithm. It means the algorithm decides who gets the visibility and gets pushed to the 2nd, 3rd, and last page of the listing. Filling in the item specifics makes it easy for your products to rank in eBay’s search results. It is one of the best and the easiest things to boost your search result ranking significantly.
#8. Be Honest
No one likes a liar. Similarly, no one will like your products if it turns out that you’ve been lying about them. Provide a proper and accurate product description that includes the business policies, item condition, price, and adequate images that convey what buyers will receive when a purchase is made.
#9. Provide Payment Options
Selling online is simple. A buyer comes to you, makes the payment, and leaves with a smile after purchasing the products of his choice. However, suppose you do not have the apt payment methods available for your customers to make the payments. In that case, it can turn out to be a bummer because they can’t pay with their preferred method.
#10. Set up your warehouse
When starting your venture into the eCommerce world, you could be selling from home. You’ll have to set up a dedicated space that provides ample space for inventory, storage, and packing materials in such a scenario. If you already have an established business, you ought to have a well-organized warehouse to take care of orders and shipments.
You need to make sure you need to provide your buyers with enough payment options for it. Managed payments option on eBay is being rolled out in a phased manner. And will be available to all the sellers by the end of 2021. It’ll provide sellers with numerous payment options.
#11. Keep an eye on your inventory
When an item goes out of stock, you suffer a lot, especially on eBay. You not only miss out on sales but also lose watchers. It also adversely affects the product history as the number of sold items is reset to zero. Your buyer wants affirmation that more shoppers trust you. Getting the sales to reset to zero affects your sales, too, as no one wants to be the first one to make a purchase.
#12. Schedule your shipping plan
Mark the days that you want your customers to expect for the shipments getting dispatched from your warehouse. eBay also offers a list of logistics companies that are exclusively available to assist you with shipping. The list includes UPS, FedEx, USPS, and more.
#13. Make sure of the shipping charges
The shipping charges are something each buyer wants to avoid at any cost. According to a study, the buyers positively respond to paying a bit more for a product if it came with free shipping. Yep, that’s the impact of free shipping on today’s eCommerce.
It would be best if you make sure you do not charge a hefty amount in the name of shipping charges. It may result in your buyers switching their loyalty towards someone who has a lowered shipping rate. These costs often make a significant difference when it comes to purchasing decisions between you and your competition.
#14. Learn how to handle package
The key to faster handling time is learning how to handle a package. It includes taking care of the product and packing it in a way that does not harm the product in any manner whatsoever. It is one of the stumbling blocks each seller faces once in their sellers’ journey. The only thing that can help you is to keep doing, as “practice makes perfect!”
#15. Maintain a healthy handling time
Once the order gets placed, you set the shipment’s initial pace by varying your handling time. The faster you get the package ready, the early it leaves and gets delivered. Having the “same day to one-day handling” time is a great way to make your shoppers trust that their shipment will arrive on time.
#16. Create the customer database
When selling online, a customer database is the most precious resource you can ever wish for. It helps you market, promote, upsell and cross-sell your products. You can start sending newsletters, discounts, and offers to qualified customers. So, start focusing on creating a customer database.
#17. Make Sure your Business Policies Are Clearly Outlined
Make your policies crystal clear for your shoppers. Mentioning the policies is like giving your customers an insight into what to expect when they shop from you. The various policies you may want your shoppers to know about include the Shipping policies, returns, and refunds you offer.
Take your time when creating the policies. When you create the policies, keep in mind not to copy-paste or include generic terms and information. Try including a detailed and informative version of policies because it plays an important role in finalizing the decision after a customer zeroes in on your product before making the payment.
Get yourself a tool that can manage inventory—something like an integration app that can track and synchronize your list. Some apps let you set a threshold limit for the inventory. It sends you notifications whenever your stock reaches a set reorder point.
#18. Offer a fair return policy
eBay makes sure its buyers feel secure purchasing from the site. To provide that assurance, eBay guarantees a refund for the buyer. A refund is provided when a delivery fails or when the delivered item is not what was promised. You should set return policies that abide by the rules of eBay. Make things clear about the returns and refunds, leaving nothing for the buyer to second guess the policy when buying from you.
Also, eBay has its way of rewarding sellers that offer a 30-day or more extended return policy. It is done through a boost in the search results. Having a 30-day return policy will place your listings higher in search results than a seller who does not offer one.
#19. Communicate with customers
Your customers are of the utmost importance to your business. So you need to make sure you are readily available and courteous enough to answer their queries and resolve any issues that come up with their shopping experience.
People always remember a pleasant experience and will be more likely to come back to you when purchasing something.
#20. Track expenses
You need to keep track of your expenses. Let us understand how things change concerning the listing fees. Suppose there is an item at $9.99 while another listing is for $10.00. The difference in the listing fees for both items is 25 cents. It means when you create a listing having 100 items each. The difference gets amplified to $25. Also, you need to pay close attention to the various listing, insertion, and final value fees that eBay charges.
#21. Keep tabs on the competition
It’s not tricky. You need to
- Search the competitors on eBay.
- Follow their sales.
- Shortlist the most successful competitors.
- Determine their best business practices,
- Adopt them.
For instance, If you find that you and your competition offer similar products at the same price. You can use this information to add a tweak to your listing by including a free shipping option. Buyers will automatically start gravitating towards your products.
#22. Learn How to use eBay Tools
When you’re serious about selling on eBay, you will have to learn how to use the tools. The tools eBay offers are highly insightful when it comes to getting yourself equipped with all the trends and analytics to plan and prepare for future listings.
#23. Use eBay Promoted listings to rank up
So, once you’ve started selling on eBay, there’s a slight chance that you may not get satisfied with the number of sales you make. The promoted listing on eBay comes to your rescue in such a scenario.
You can use the tool by entering an ad rate you are willing to pay for the product when it sells. The best part about the promoted listing is the suggested ad rate assisted by AI that eBay provides you for your listing.
#24. Use Promotion Manager
Once you are comfortable selling on eBay, try your hands on the Promotion manager. It is a great way to go ahead when the festive seasons arrive. However, you can also use it whenever you wish to create a sale or give your customers a special discount. It adds value to your listings as promotional offers always get special attention from the buyers.
#25. Try going international
You can try it once you’ve established yourself as a seller on eBay. Expanding your sales to an international audience can be a great move. eBay lets you list your products for the global market, making them available for the audience.
To facilitate the shipping, eBay also has its Global Shipping Program that lets you get through the very tedious international shipping paperwork and procedures.
#26. Become a Power seller
Getting a power seller tag is an excellent achievement on eBay. You are awarded one when you start making $3,000 in sales and get more than 100 transactions every year. Not to forget, you must also have 98% positive feedback, at least.
The title “Power Seller” brings respect, trust, and more frequent orders! It is a hallmark of quality products and excellent service.
#27. Open an eBay store
Once you’re established and are creating listings that consist of over 100-150 products per week, you should start thinking about getting yourself an eBay storefront. An eBay store helps in bringing all your listings to a single location which is your storefront. When you have a centralized location for your product’s customers, it paves your customers’ path to learn about your products and brand.
#28. Pick a subscription that matches your listing volume
Find yourself a subscription to the store that suits your needs. Do not, under any circumstances, go ahead selecting something that turns out to be a wrong decision in the long run. Each store subscription on eBay comes with a price. Ensure you are making enough to pay for the fees to add to your profit and not make a dent in your pocket.
#29. Connect Your Ecommerce Site to eBay
If you’re starting your eCommerce journey, there’ll come a time when you’ll feel the need to create a unique identity for your brand. Selecting a store on SaaS-based frameworks is always beneficial when compared to Open-source frameworks. Various SaaS-based frameworks like ShopifyBigCommerceand others are perfect to start a store and are easy to integrate.
Once you’re done with the store creation, the problem that arises is managing the two various selling channels. Integration apps come to the rescue as they make selling on both channels a walk in the park. One can easily fetch complete product details from their store to the app. Edit the elements they wish to remove or add for eBay. And, finally, push the products to their respective seller accounts listing the products on eBay.
The entire process happens within a few clicks giving you an automated selling experience.
Start managing eBay Multichannel selling from ShopifyBigCommerceOpencartPrestashopWooCommerceor Magento store. CedCommerce gives you an integrated solution to get started with easy-to-operate multi-channel sales from a centralized location.
Selling on eBay is easy. But you can make it even more so by following a few points shared above. The selling process does require your utmost attention. It so does the shipping, customer service, and various other aspects of managing an account on eBay.
You need to keep a delicate balance between everything, and you’ll have what you need, the perfect seller account with listings that sell like a dream! If any queries, please drop a comment or contact our dedicated team of individuals on Skype or WhatsApp. They’ll be more than happy to help you out with any hiccup you face in the selling process.
The post The Best Advice You Could Ever Get About Ebay Tips And Tricks appeared first on CedCommerce Blog.