It is a testing time for businesses, especially smaller ones. Being optimistic, we can wish the crisis gets over as soon as possible. Though optimism can not guarantee survival and business still need to look for an immediate solution. All you need is a wise investment that can ensure better results. Let’s elaborate one such bankable investment for a small business which is producing some spectacular output for eCommerce. We will take you through the essentials of Magento PWA theme and why it is indeed a good investment.
Small businesses can not afford to stay stagnant for long. Their survival is at stake and the only way out is sales. Amid the chaos of pandemic, eCommerce is emerging as one of the safest bets for businesses. This does not mean one should blindfold invest in the Magento PWA theme for eCommerce. At the end of the day, there should be rational decision-making in business.
A Tale for Inspiration
Alibaba is such a big online brand today. But not many people know the important role of the 2003 SARS crisis in boosting the growth of Alibabaa small business company back then. Going back in 2003 during the widespread infection caused by the SARS virus, Alibaba, clearly emerged as an ultimate victor. It gave an online shopping alternate to consumers for buying products from their homes amid lockdown and social quarantine.
Literally there are many Chinese eCommerce brands that established their roots back during the time of the 2003 SARS crisis. These businesses include some very popular brands of the present day. Alibaba itself operates on a global scale nowadays. One more incredibly successful example is JD.com which was originally a retail store chain. It shifted to the online business model due to SARS never to return back. There are plenty of amazing success stories to draw parallels with today’s market conditions and you can become one of them by the end of this pandemic.
Why is eCommerce the most viable solution for businesses?
It is important to stick to the basics of business and evaluate the viability of eCommerce as a solution. Taking many economists and market experts into consideration, you can easily see they are setting high hopes from eCommerce. This can also be attributed to the fact that there are not a lot of options anyways.
It is hard to deny the huge role eCommerce is going to play in reviving the businesses in times to come. There are many factors which make the transition to eCommerce a very viable option for businesses.
Convenient & Risk-free
Convenience is always an advantage for online shoppers. People were already introduced to the convenience of online shopping. The pandemic has now pushed people to stick to their homes but they still need to fulfil the essential needs of themselves.
eCommerce is the best way to cope with business turmoil caused due to the lockdown. This convenience can become a persistent habit if things continue to stay like they are right now.
Social distancing and Contactless purchase
One of the most critical challenges in the times of viral pandemic is to curb the curve. Without breaking the chain of transmission, there is no end to this problem. Considering the time consumed in research and development of a vaccine is more than 2 years, people will find themselves in a situation where social distancing will become a necessary attitude.
This is obviously going to keep people from visiting crowded places. The focus of shoppers will, therefore, be directed towards online shopping.
Demand and supply management
When everything is under a standstill, it is really tricky to keep up with the supplies and logistics. In fact, the situation will become even more difficult to manage if most of the distribution networks and transportation are reestablished to normalcy. This is eventually going to become a challenge to keep up to the market demands with a shortage of supplies to local shops.
eCommerce can cut out a lot of headache in managing the distribution network. It gives companies the option to receive orders online and manage them through the distributor supplies accordingly.
Ever Growing eCommerce Traffic
There is a substantial increase in online traffic after the month of February. This existing behavioural trend is an indicator of how the business-consumer relationship is going to change if circumstances don’t improve. Another surprising fact which is hurting brick and mortar stores is that even the elderly population is now tilting towards eCommerce.
There is an undoubtedly high chance that the dominance of eCommerce will reach new heights in the foreseeable future. As most people nowadays have access to the internet and device availability is also not an issue.
Why is Magento PWA theme the best investment for eCommerce websites?
As more and more businesses are moving online, it is going to become a crowded space. For managing to stand out amid the crowded eCommerce landscape, engagement and conversion need to be the primary focus for businesses. Magento PWA theme offers one of the most complete solutions to eCommerce websites which can offer the much-needed edge.
PWA offers great benefits to a business with a multitude of app-like elements. In other words, it is a wholesome package. When in stiff competition, such features are always a valuable asset to dethrone the competitors and keep business growing. There are dozens of successful PWA website which are growing beyond culpable imagination proving its worth.
Read more – Guide on Progressive web apps for eCommerce
Here are a few vital aspects of the Magento PWA theme that make it the best investment for business websites.
Mobile commerce is as much important for fruitful results for eCommerce businesses. More people are using mobiles to reach eCommerce rather than computers. This is why the foundation of an online business model must ensure that it is equally efficient on every platform. With an average website, the outreach gets limited to computer-generated traffic.
Magento PWA theme makes a significant difference with the help of its responsive design which adapts web design according to the users’ device. For mobile visitors, the PWA website is accustomed to transform itself into a user interface of mobile apps. This enables flawless engagement across mobile and computer visitors keeping them hooked.
More pregnable marketing
As an eCommerce business, it is very important to ensure you are making your presence felt among your target audience. Magento PWA themes are web applications and therefore they are naturally much easier to rank on search engines. Google crawlers recognize the web applications more easily than an average website which always helps the web page in getting ranked above a similarly designed non-PWA website.
Another great asset for PWA websites is that they are installable, just like an app. The thing which makes it even better is that the user does not need to download loads of data to install web applications. The website places an app-icon on the home screen of the user’s device. This, along with the ability to send push notifications makes Magento PWA theme a dependable marketing ground to work on. Push messages and notifications also make great call-to-actions to retrieve user interest.
Engage, interact and impress
It is particularly important to keep the websites fast and fluent for surfing. PWA websites are much faster and able to load in a splash after first visits. One of the other important aspects of eCommerce is the ability to interact with the users. There are interactive web layouts and intuitive presentation of web pages in Magento PWA theme making it very proficient and interactive to visitors’ liking.
Interesting Read – How to build eCommerce PWA and increase business growth
When it comes to user experience, PWA websites match shoulder-to-shoulder with mobile apps. To an average mobile user, it feels like using a mobile app. There are no two ways around it. In fact, PWA beats mobile apps when it comes to compatibility with internet connectivity. Magento PWA theme would be equally flawless to use, no matter if the internet is fast or sluggish.
The technical prowess of a solution is one of the most integral aspects for eCommerce websites which is often undermined. One should always care to emphasize on the stability and trustworthiness of a solution. Nothing is perfect and same is the case with web applications. While technical disturbances can be sometimes inadvertent but many of them are simply due to inefficiencies on the technological front. PWA websites avoid such issues with the help of a well-synchronized setup.
Poor synchronization of data is a major let down for users. Magento PWA theme gives a consistent conversation and builds on every interaction with the user irrespective of device or place or anything else. For instance, most eCommerce websites often show glitches and sluggish response if a load of visitors exceeds beyond a specific threshold.
Hostile conditions demand adaptive ability for survival. The same is evident in the case of the current global pandemic and its impact. Businesses need to take tough decisions and these decisions must come out with logical reasoning. We can clearly see how the market is changing due to the impact created by COVID 19. Businesses are rushing towards the eCommerce business model but failing to realize the elementary facets beforehand.
Action requires the courage to reinvent your business model. Businesses should avoid unnecessary investments in a hurry, specifically during periods of high uncertainty. One wrong step can change the entire equation for small businesses.
Why choose the Magento PWA theme?
It is always better to choose a reliable brand for your business. This is the reason why the Magento PWA theme is always going to be a wise investment. You can rely on the services of Magento based products and it is no secret that Magento is a name ranked among the best eCommerce platforms.
Check out – Cenia Pro theme 1.0.4 Upgrades and Fixes
This is a much-needed transition phase for small businesses. Understanding the dexterity and financial tangibility of such businesses, CedCommerce has created the Cenia Pro PWA for Magento Websites. It serves everything you could think of getting from a dream eCommerce website. Step forward and experience the Cenia Pro theme for Magento PWA today and kick off the rues of the pandemic.
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