With 1 billion users worldwide, Instagram users worldwide, it has become a platform with the most active audiences around. Instagram helps people to engage with each other and let you drive discovery of the latest products and services through the attractive collections, posts and stories. . Explore further to understand how you can increase your followers on Instagram; and what should be your winning strategies to captivate the audience to your profile or brand.
How to increase followers on Instagram?
Your aim on Instagram is to engage with your audience on a regular interval of time while attaining more traffic to your website. So; if you are suffering from the issues of low product visibility, less traffic, and short sales; you can look after these tactics to help you increase followers on Instagram:
Use of products tags in your Instagram posts
Using relevant hashtags in your posts is an effective strategy to discover new audiences on Instagram. It can also help you attain more engagement on your profile. Besides, hashtagging is so effective because it enables you to categorize similar content and make it even more discoverable, easy to browse and bring your product into notice.
The different types of hashtags:
There are several types of hashtags you can use on Instagram to grab your audience’s interest in your profile:
- Product Hashtags: These types of hashtags describes your products.
- Seasonal hashtags: These hashtags are specially used for festivals and occasions.
- Geo-tag hashtags: If you want to expand your brand business in a particular area, you can opt for geo-tag hashtags.
- Acronym hashtags: The tags that describe #TBT, #OOTD, #TTYL are known as acronym hashtags. These are funky types of tags mostly used by the millennials.
- Relevant phrase hashtags: If you want to connect with existing communities or target your existing followers, you can opt for relevant phrase hashtags.
- Branded hashtags: Using a hashtag that represents your brand can be an effective strategy to enhance your brand value and reach your targeted audience.
Some of the popular hashtags are:
User-generated content contains videos, photos, and audio to provide a better understanding to the audience about the idea of the posts, stories, products, and services. If you prefer to gain more product visibility and engagement on your profile or business, you should opt for unique content. This technique of using UGC content can help you humanize your brand by featuring real people, with real stories, that show your posts or brand in real life and builds a more trusting relationship with the audience.
Shopping with creators
In case you are a budding business, you can collaborate with the creators. Shopping with the creators is an option that would provide you with additional benefits to maximize your sales across the platform. Creators are considered the cornerstone of the community on Instagram. People love shopping from their favourite brands and styles; when they see their inspiration promoting the same product, it’s suddenly relatable to them.
The tagging of products in the post and it’s detailing in the captions will let you attain more visitors and increase your followers on your Instagram profile.
Use Instagram Stories to promote your business
Instagram stories can help you generate leads. Whenever a person lands on your profile, you have a short period to convince them to follow you. You can use stories to display your ideas, posts, products, to capture behind-the-scenes insider, posts, etc.
You can also use the highlight feature on your profile to provide better details about your business, brands and products. Also, you can post different types of content in story features like photos, videos, GIFs, boomerang, filters, etc.
Follow the latest trend.
As a social media buff, you should be well versed with the latest trends and products. Following the line, you should keep track of the latest activities and display the fashions and styles in your Instagram profile. This strategy of yours can lead to gain more followers on your account and helps you drive more sales for your showcased business.
Some of the top-selling products on Instagram are:
- Beauty and skincare products
- Fashion accessories
- Home decors
- Health and fitness products
What is an appropriate time and date to post on Instagram?
While posting your content on Instagram, this question must have arised in your mind; what is the appropriate time and date you should post on Instagram. Explore further to know the concept of time, date, and other techniques to post.
The Global time to post on Instagram
The best time to post on Instagram are;
- According to Hubspot Academy, the best time to post on Instagram is between 9-10pm UTC.
- The best day to post on Instagram is Thursday.
- On the other hand, you can post your content according to your preference as Instagram since Instagram users are active throughout the day.
- The worst day to post on Instagram is on Sunday as it’s a holiday.
Besides, you can also use Instagram insights and analytical tools to find your top time zone & when your followers are most active. This strategy will help you plan out your posting time on Instagram.
What should be your winning strategies to increase followers on Instagram?
To stand upright in this sea of competition, you need to have a strategy that can lead you to be successful. So, we have brought down a list of a few marketing tips that can help you sell effortlessly across the platform.
Have an Instagram business account
If you are a merchant having a business, you need to distinguish between your personal and business account. The first step for the promotion is to have an Instagram business account; and optimize your Instagram presence to graner more connections to your account.
- Always choose a name and display an image that suits your business.
- Add your website link to your Instagram account.
- Always add an impressive bio in your profile that represents your business.
Interact with your audience and ask for their suggestions
To engage more audiences in your profile, you can think about various creative ideas and suggestions. On occasion, you can host competitions and ask for your follower’s suggestions regarding the captions, images, posts, etc.; and post the best caption on your profile. This strategy would help you boost your profile and prove to be a source of engagement.
Conduct live session and post IGTV videos
Instagram live sessions and IGTV videos are the keys to run a successful marketing strategy. With Instagram, you can use Instagram Live and IGTV videos to convey your message or display any new feature, new updates, and launch products to your audience.
Whenever you start with any live session on Instagram, your followers are notified about your presence, and they can join you. Being on live session, remember to interact with your audience the maximum. Some of the ways to increase more followers using Instagram live is through; launching new products, sharing your business events, hosting Q/A round, etc.
Monitor your growth and do competitive research
To succeed on Instagram, you need to be consistent. As a business, your focus should lie not only on gaining Instagram followers but also on appreciating your existing followers. Use Instagram insights and analytical tools to keep track of your post engagement, profile visits, and competitive analysis.
Besides this, with the Instagram Business profile, you can access an Instagram Analytics dashboard that will provide you with free insights.
Why increasing followers on Instagram is crucial for businesses?
As a business, having a well-defined number of followers on your Instagram profile is a primary factor to be approved for Instagram Shopping. You can now connect your eCommerce business or surface products across Facebook and Instagram by establishing your Shop through Facebook listing partners. With Instagram shopping, you can now enable people to checkout seamlessly on your business website or within the app.
Build your Instagram profile to drive your business successfully
The best strategy to be successful on Instagram is to be socially active and be trustworthy. Having a successful posting on social media needs you to represent your business in true colours and win over your audience’s attention. Utilize this possibility to sell on new social media channels through Facebook listing partners that will help you sell effortlessly across the platform. Have some questions, drop down your comments below.
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